Having conducted customer interviews and pulled them into a single doc of <customer interview documetn>, we can align customer expectations with the company offering. Breaking down a larger market into separate categories or segments characterized by common traits, we can better customize <Company Name> offerings, services, and marketing strategies to align with the unique needs of each segment. It should also give us insights into which products to develop and which marketing channels to invest in.

Based on the portfolio and customer answers, we can distinguish between the following market segments:

Segment #1: Software seed game dev studio/startup looking to bring missing expertise (e.g. in design) in-house — high revenue with a relatively short project duration.

Challenges of segment #1:

• bring the missing design expertise in-house
• temporarily boost the output to launch the product faster.

Segment #2: Seed startups who had a bad experience with another vendor and need urgent help with development

Challenges of segment #2:

• issues with code not following best practices
• issues with transparency in communication
• the need to launch fast

Segment #3: B2B product seed startups looking to increase the output for the product owners to get more room to focus on the core product

Challenges of segment #3:

• looking to hire fast and launch the product quickly so as not to lose competitive edge
• the need to bring competent designers and devs on board
• the need to bring more human resources for a short period of time so that product owners can focus on their own business

Segment #4: Finance/FinTech startups and small businesses looking to update their websites / apps

Challenges of segment #4:

• the need to bring external expertise in design and development which they don’t have in-house to launch a new product or update the existing one

Segment #5: Education startups looking to revamp the look of their website