| Exploration | Awareness | Consideration | Shortlist | Decision | Post-purchase | |
|---|---|---|---|---|---|---|
| Angle | Educational and informative content. | Informative content showcasing expertise. | Informative content leading to the Fireart services. | Pros and Cons of market solutions, demo of FA services. | Benefits of the Fireart services in detail. Offers of the Fireart products. | Reinforcing the Fireart expertise, nurturing loyalty with helpful custom content. |
| Touchpoints | ||||||
| • SM | ||||||
| • Podcasts | ||||||
| • Blogs | • Blogs | |||||
| • Newsletters | ||||||
| • SM | ||||||
| • Industry websites | ||||||
| • Podcasts | ||||||
| • PR/media | • W-o-M | |||||
| • Groups | ||||||
| • PR/Media | ||||||
| • Portfolio | ||||||
| • Landing pages | ||||||
| • Blog | ||||||
| • Reviews | ||||||
| • Website | ||||||
| • Review boards | ||||||
| • Messengers | ||||||
| • W-o-M | ||||||
| • Groups | ||||||
| • Messengers | ||||||
| • PR/Media | ||||||
| Formats | Social media thought leadership, guest posts, blog posts, podcasts | Guest blogs, social media content, collaborations, blog posts | Lead magnet, elevated blog posts, webinars, guides, video, comparisons | E-book, service pages, video explainers, reviews, tools | Service page, demo, case studies, cost breakdown, live demo, consultation offer, Testimonials | E-mail, direct communication, exclusive content, personalized content |
"How to launch a product?" In the awareness stage, they are not yet thinking about solutions or providers; it’s much too early for that. Instead, they’re looking to contextualize their problem first.”
"Outsourcing vs. White-label" In the consideration stage, the prospect is not yet ready to buy, but they are deciding on the potential solution for them. Your goal will be to consider your indirect competitors and educate them on the pros and cons.”
“Web design outsourcing in Pennsylvania” the buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available vendors, make a short list, and ultimately make a final purchase decision.”
A stage of utmost importance. Your customer has chosen you, now they have to fall in love with you, understand they’ve made a right choice, get back to you for the follow-up purchases and recommend you to all their contacts.
Priority 1: Update / Recycle Blog Content that SEO needs
Priority 2: Update / Recycle the blog content that supports services we want to rank for
Priority 3: Update / Recycle the content with the most traffic